Could this be a factor in the allure of microblogs?
Posted by Nav Dhami on April 19, 2009
Came across this really interesting study by Princeton psychologist Emily Pronin and Harvard’s Daniel Wegner on a link between situations that make you think fast and feelings of elation, power and creativity. However, the rush of positive feelings is seen only when the brisk thinking is varied; repetitive thoughts instead cause anxiety.
Made me wonder if this could partly explain the rapid growth of microblogs such as Twitter, vis-a-vis ‘slower’ social media such as blogs. My ‘Tweets’ are usually posted in relatively short bursts of activity, and I suspect this may be the case with most other microbloggers.
Every time I post 8-10 Tweets in one session, the frenetic activity does leave me with a palpable dopamine surge.