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Could this be a factor in the allure of microblogs?

Posted by Nav Dhami on April 19, 2009

Came across this really interesting study by Princeton psychologist Emily Pronin and Harvard’s Daniel Wegner on a link between situations that make you think fast and feelings of elation, power and creativity. However, the rush of positive feelings is seen only when the brisk thinking is varied; repetitive thoughts instead cause anxiety.
Made me wonder if this could partly explain the rapid growth of microblogs such as Twitter, vis-a-vis ‘slower’ social media such as blogs. My ‘Tweets’ are usually posted in relatively short bursts of activity, and I suspect this may be the case with most other microbloggers.
Every time I post 8-10 Tweets in one session, the frenetic activity does leave me with a palpable dopamine surge.

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5 Responses to “Could this be a factor in the allure of microblogs?”

  1. BrendanS said

    Hi Nav,
    Good stuff. Keep this up, very interesing things you find, and good persepctive. Cheers. Brendan

  2. Martin said

    This is a very interesting observation that you make! I am in the midst of a Postgraduate research assignment focusing on what motivates people to Tweet about events and thoughts in their life. Your connection helped me look at it from a new angle. Thank you!

  3. [...] with a decidedly neurochemical bent.  In discussing a psychological study about manic thinking, he equates Twitter with a certain kind of sustained brain activity: My ‘Tweets’ are usually posted in relatively short bursts of activity, and I suspect this may [...]

  4. [...] allure of microblogs? « The Laughing Buddha Posted on February 12, 2011 by rufuszblogja http://thelaughingbuddha.wordpress.com/2009/04/19/could-this-b… See this Amp at [...]

  5. Danae said

    It blocks substance G, which is a neurochemical that transmits discomfort signals to the mind. Aspirin is not recommended because using it might cause a liver problem called Reye’s syndrome. Anyone who has suffered through the illness knows “get the vaccine, and get it now whatever it might cost you.

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