Could this be a factor in the allure of microblogs?

Came across this really interesting study by Princeton psychologist Emily Pronin and Harvard’s Daniel Wegner on a link between situations that make you think fast and feelings of elation, power and creativity. However, the rush of positive feelings is seen only when the brisk thinking is varied; repetitive thoughts instead cause anxiety.
Made me wonder if this could partly explain the rapid growth of microblogs such as Twitter, vis-a-vis ‘slower’ social media such as blogs. My ‘Tweets’ are usually posted in relatively short bursts of activity, and I suspect this may be the case with most other microbloggers.
Every time I post 8-10 Tweets in one session, the frenetic activity does leave me with a palpable dopamine surge.

7 thoughts on “Could this be a factor in the allure of microblogs?

  1. Hi Nav,
    Good stuff. Keep this up, very interesing things you find, and good persepctive. Cheers. Brendan

  2. This is a very interesting observation that you make! I am in the midst of a Postgraduate research assignment focusing on what motivates people to Tweet about events and thoughts in their life. Your connection helped me look at it from a new angle. Thank you!

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